Exporting pre-branded wine
If you're planning to export pre-branded New Zealand grape wine you haven't produced yourself, you'll need to work with the wine producer to get export clearance and ensure you meet all of the export requirements. We've created a step-by-step process so you can see what's involved.
If you're exporting wine you've produced yourself, there's a different process to follow:
Exporting – but not producing – pre-branded wine
If you want to export grape wine that's already been produced and branded in New Zealand, you must meet the requirements of the Wine Act 2003.
This means working with the wine producer to ensure you've gone through the right processes, including:
- receiving an export eligibility statement for the consignment you're shipping
- meeting the requirements of your destination market
- making sure the wine has been produced under a registered Wine Standards Management Plan (WSMP)
- keeping clear records for traceability
- ensuring MPI is aware of any non-compliance or market access issues.
It's your responsibility to work with your wine producer throughout this process. If you want to export wine, you'll need to make sure all the requirements are met.
Every batch of New Zealand grape wine that you export needs export eligibility approval and export documentation. The wine producer can apply for export eligibility approval and sort out the paperwork required on your behalf.
Ask the wine producer for a copy of the export eligibility statement and any other documents authorising your shipment.
Note: All applications go through MPI's electronic certification system, Wine E-Cert – run by the Wine Export Certification Service (WECS).
Some countries have special requirements you need to meet before you're able to export wine. These can include:
- official assurance certificates
- product import registration requirements
- rules about winemaking practices.
You may also find that certain countries have specific bottle-labelling requirements. Talk to your import agent to check what import requirements you need to meet for your destination country.
You'll need to work with the wine producer, who will help you to identify and meet these requirements.
As an exporter you have a duty to ensure that all wine exported from New Zealand is traceable and meets all relevant requirements. You must keep records of all documentation provided to you by the wine producer, including:
- documents showing you've met the necessary export eligibility and overseas market access requirements
- the lot ID, quantity, and package type
- the consignee and destination market.
When to alert MPI
As an exporter you're responsible for telling MPI within 24 hours if your wine for export:
- becomes unfit for purpose
- is refused entry by a foreign government
- fails to meet relevant Overseas Market Access Requirements (OMARs)
- doesn't have the required export documents – they are removed or lost.
Who to contact
If you have questions, email firstname.lastname@example.org