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17 December 2003
Kiwifruit grower returns jumped 27 percent per tray last year and early
season estimates indicate that orchard gate returns will rise again in the year
ending March 2004, according to the latest MAF Situation and Outlook for New
Zealand Agriculture and Forestry report.
However, the 2003 SONZAF report says that the rises in the value of the New
Zealand dollar have whittled away much of the overall gain in prices on export
The report says that over-all kiwifruit production fell in the year ended
March 2003 because of bad weather conditions. But it says production recovered
in the current season and is expected to continue to rise slightly over the next
three to four years.
New Zealand kiwifruit is exported to around 40 countries and it continues to
achieve premium prices over kiwifruit from other countries, owing to its
consistent supply and quality, good relationship between the industry and buyers
and successful promotion of the ZESPRI brand.
The volume of kiwifruit exported to New Zealand's key market, Japan, jumped
from 14 percent of total exports in 2001/02 to nearly 20 percent in 2002/03.
Together, Japan and Europe have generated around 75 percent of kiwifruit
export earnings over the past three years while Korea and Taiwan have been
emerging as important countries in the growing east Asian market.
The volume of gold kiwifruit grew last year to 14 percent of the total - up
from nine the previous year, while organic kiwifruit remained the single most
important organic product exported from New Zealand.
In the long term, the big increase in production from countries such as China
could have a significant influence on the world market. China is expected to be
the world's largest kiwifruit grower by 2006.
Other key influences in the long term will be the increasing power of the
retail chains along with income growth in purchasing countries and consumer
tastes and perceptions.
For more information contact:
Irene Parminter, MAF Senior Policy Analyst, Tel. 025-336-123 or go to website http://www.maf.govt.nz/mafnet/rural-nz/statistics-and-forecasts/sonzaf/index.htm