1 December 2022: Consultation open
We have released our draft Food and Beverage Industry Transformation Plan. Now we want to hear from you. What do you think about the plan? We're taking submissions until 5 March 2023.
The food and beverage sector is crucial to Aotearoa
The sector feeds our people and tens of millions of consumers globally. The wider food chain employs one in every five New Zealanders – and up to two in every five in the regions. And the sector is our primary economic driver, with exports worth $42.3 billion in the year ended June 2022.
But maintaining the sector’s good health doesn’t happen by accident. The Food and Beverage ITP aims to enhance the sector's strengths, while maximising new opportunities, and responding to challenges on the horizon.
Draft Food and Beverage Industry Transformation Plan [PDF, 2.3 MB]
Transforming the sector
Recognising the challenges ahead, the food and beverage sector has already been on a transformation path. This work has been led by businesses, Māori, and the Government through the Fit for a Better World roadmap. As well as challenges, Te Puna Whakaaronui – the food and fibre think tank – has outlined opportunities for the sector, in both its current strengths and emerging areas.
The opportunity for the sector is to transform. From being seen only as a global provider of dairy and meat commodities, to being recognised as a global leader in environmental excellence, providing both traditional and emerging foods that are high-quality and nutrient-rich.
A transformed sector will deliver more value for less output. It will lift our productivity, underpin our economy, and deliver a high-wage, low emissions future for all. It will also limit our reliance on particular sectors or markets by creating a broader, more evolved export portfolio, with offerings for a wider consumer base capturing value from new markets.
We released our draft Food and Beverage Industry Transformation Plan (ITP) on 1 December 2022. Consultation on the plan is open until 5pm on 5 March 2023. You can have your say at one of our scheduled events or by completing an online survey.
Public consultation schedule
Our public consultation schedule is yet to be finalised.
It will include a mix of online sessions, regional presentations, and individual meetings between 23 January and 3 March 2023.
We are planning on holding the in-person sessions and meetings in most regions throughout the country.
We will update this web page in January 2023 when the schedule has been confirmed.
If you are interested in scheduling a meeting with us when we are in your area, email us to arrange at FBITP@mpi.govt.nz