Primary Sector Council

The Primary Sector Council aims to create a vision for the primary sector and provides independent advice to Government on issues facing the sector. Find out about the council's role, membership, and activities.

Role of the council

The Primary Sector Council was established in April 2018 by the Minister of Agriculture for an initial period of 2 years.

This group of agribusiness leaders aims to help the primary sector get more value from its work by:

  • providing strategic advice to the Government on issues, opportunities and challenges facing the primary industries
  • developing a sector-wide vision
  • working with each sector to develop individual strategic plans.

Terms of reference

You can find out more about the council and its role in the Terms of reference.

Council membership

The council is made up of a chairperson, and up to 14 other members. Members include a range of innovative leaders from across the primary sector.

Members are appointed for up to 2 years.

During the first year 3 observers were also appointed but their term has now expired.

News and updates


A report was commissioned from the Lincoln University Research Centre, Agribusiness and Economics Research Unit, to provide a situational analysis of the Food and Fibre sector in New Zealand.

Who to contact

If you have questions about the PSC, email

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