2. Check destination market requirements for wine
One of the 5 steps to exporting wine from New Zealand is to check if the destination country has any specific requirements. Find out how to do that.
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On this page:
- Check wine OMARs
- Need help with OMARs?
- When exporting to a country with no OMAR
- Check if there are other market requirements
- Other steps to exporting wine
Check wine OMARs
Some countries have special requirements that you have to meet. These include labelling and official assurance requirements, and rules about oenological (winemaking) practices. You need to check the Overseas Market Access Requirements (OMARs) for your destination country. There are 4 OMARs you may need to look at:
- Wine to USA – OMAR [PDF, 59 KB]
- Wine to the EU – OMAR [PDF, 532 KB]
- Wine to Brazil – OMAR [PDF, 683 KB]
- Wine to specified countries – OMAR [PDF, 124 KB]
As part of your application for batch eligibility, you will need to make declarations for each batch of wine to show that your wine meets any relevant OMARs. Verifiers will check that winemaking records are consistent with these declarations.
Need help with OMARs?
If you're unsure of OMAR requirements, consult the New Zealand Winegrowers international winemaking practices guide. This guide is available to New Zealand Winegrowers' members on its website. The guide explains permitted oenological practices for the European Union (EU), as well as other key markets.
New Zealand Winegrowers website
You can also contact MPI.
When exporting to a country with no OMAR
Most countries do not have certification requirements for wine exports.
If there is no OMAR for your destination country, we recommend you work directly with your importing agent to check for certification and any other requirements.
Check if there are other market requirements
Besides meeting general wine export requirements, some countries also require you to include particular documents with your consignment.
MPI issues the documents listed in this table to help you access these markets.
Destination |
Document required |
European Economic Community |
VI-1 certificate (including laboratory test results) |
Brazil |
Certificate of origin and analysis (including laboratory test results) |
South Africa |
Cultivar Certificate |
China |
Free Sale Certificate (only where requested by the market) |
Costa Rica |
Free Sale Advice Statement for product registration |
Colombia |
Free Sale Advice Statement for product registration |
Guatemala |
Free Sale Advice Statement for product registration |
Indonesia |
Free Sale Advice Statement for product registration |
Kazakhstan |
Free Sale Advice Statement for product registration |
Myanmar |
Free Sale Advice Statement for product registration |
Panama |
Free Sale Advice Statement for product registration |
Paraguay |
Free Sale Advice Statement for product registration |
Peru |
Free Sale Advice Statement for product registration |
Philippines |
Free Sale Advice Statement for product registration |
Russia |
Free Sale Advice Statement for product registration |
Turkey |
Free Sale Advice Statement for product registration |
Ukraine |
Free Sale Certificate (only where requested by the market) |
Venezuela |
Free Sale Advice Statement for product registration |
Vietnam |
Free Sale Advice Statement for product registration |
How to request statements and certificates
You can request all these documents, except Cultivar Certificates and Free Sale Certificates for Ukraine, through Wine E-Cert.
If you need help, a help guide is available in Wine E-Cert called Creating a consignment request and obtaining export documentation. Or email wine.certification@mpi.govt.nz
If you need Cultivar Certificates or Free Sale Certificates for Ukraine – or you're asked for an export document not in the table – email wine.query@mpi.govt.nz