Prima and Sweet Value brand imported yellow flesh peaches (green fruit sticker with PLU numbers 4044 and 4038)

26 Aug 2020: Primor Produce Ltd and Turners and Growers Fresh Ltd are recalling all Prima and Sweet Value brand imported yellow flesh peaches (green fruit sticker with PLU numbers 4044 and 4038) sold in the North Island between 10 July and 25 August 2020 due to the possible presence of Salmonella enteritidis.

Example of fruit sticker PLU


Example of fruit sticker PLU


Example of fruit sticker PLU


Product identification

Product type

 Fresh peaches

Name of product (size)

Imported yellow flesh peaches with green fruit sticker PLU number 4044 and 4038.

Batch marking


Batch and Date marking

All unbagged yellow flesh USA peaches with a green fruit sticker with the PLU numbers 4044 or 4038 purchased between 10 July and 25 August 2020 at selected fresh fruit and vegetable retailers, ethnic supermarkets, grocery stores, and supermarkets.                                                   

Package size and description

The product is sold loose (unbagged) in supermarkets and fresh fruit and vegetable retailers. The affected fruit has a green fruit sticker with the PLU numbers 4044 or 4038.


The product is imported from the USA.

The product was sold instore at New World, Pak’n Save and Four Square in the North Island. The product was also available via home deliveries from New World stores and via Click & Collect from Pak’n Save and New World stores in the North Island.

The peaches were also sold instore and via home deliveries from the below listed upper North Island Countdown stores:


  • Auckland City
  • Auckland Victoria St West
  • Aviemore Drive
  • Beachlands
  • Birkenhead
  • Botany Downs
  • Browns Bay
  • Glenfield
  • Greenlane
  • Grey Lynn
  • Grey Lynn Central
  • Henderson
  • Highland Park
  • Hobsonville
  • Kelston
  • Lincoln Road
  • Lynfield
  • Lynnmall
  • Mangere East
  • Manukau
  • Manukau City Mall
  • Manurewa
  • Meadowbank
  • Meadowlands
  • Milford
  • Mount Roskill
  • Mt Eden
  • Mt Wellington
  • Newmarket
  • Northcote
  • Onehunga
  • Orewa
  • Pakuranga
  • Papakura
  • Penrose eStore
  • Ponsonby
  • Pt Chevalier
  • Pukekohe
  • Pukekohe South
  • Silverdale
  • St Johns
  • St Lukes
  • Sunnynook
  • Takanini
  • Takapuna
  • Te Atatu
  • Te Atatu South
  • Three Kings
  • Waiheke
  • Warkworth
  • Westgate
  • Whangaparaoa



  • Dargaville
  • Kerikeri
  • Regent
  • Tikipunga
  • Whangarei


  • Cambridge
  • Chartwell
  • Claudelands
  • Dinsdale
  • Hamilton Bridge St
  • Hamilton
  • Rototuna
  • St James
  • Te Awamutu
  • Te Rapa

Bay of Plenty

  • Katikati
  • Tauranga
    • Bethlehem
    • Bureta Park
    • Cameron Road
    • Fraser Cove
    • Papamoa
  • Whakatane


  • Gisborne


It's also sold in these fruit and vegetable stores, ethnic supermarkets, grocery stores, in Kerikeri, Auckland, Hamilton:

  • Bells produce Kaitaia
  • Clevedon Superette
  • Dahua Supermarket Albany and Henderson
  • Howick Fresh, Howick
  • Four Square Ellerslie
  • Food For Less Otahuhu
  • Fresh City Albany
  • Freshpro Ltd, Auckland city
  • Manly Fresh Whangaparaoa
  • Fruit World  – Pukekohe, Albany, Botany, Dannemora, Takanini, Howick, Greenlane, Pioneer Plaza, Hobsonville, New Lynn, Glen Innes, Silverdale and 5 Cross Rds Hamilton
  • Zhang Supermarket, Auckland City
  • Lotus Supermarket, Mt Roskill
  • Lincoln Fresh, Henderson
  • Parkland F&V, Papatoetoe
  • Kelvin F&V, Manuwera
  • Kelvin F&V, Papakura
  • The Farmer Market, Onehunga
  • Supa Belmont
  • Supa Browns Bay
  • Field Fresh Tuakau
  • Supa Field Fresh Pakaranga
  • Fresh Choice Half Moon Bay
  • Smart Super Market, Auckland City
  • Tai Ping – Mt Wellington, Albany, Dominion Road, New Market, RHJS Trading, Market Ltd, Howick, New Lynn, Wairau Valley and Flat Bush. 


This recall does not affect any other yellow flesh peaches with a different colour fruit sticker, or different PLU number. White flesh peaches are not affected by this recall.

The PLU stickers may or may not have a brand name printed on it. 

Consumer advice

Affected product should not be consumed. There have been no confirmed reports of associated illness, however, if you have consumed any of this product and have any concerns about your health, seek medical advice.

Customers should return the product to their retailer for a full refund. Stickers from some of the peaches may have fallen off during handling. If you are unsure, discard the product. 

More information on Salmonella

Who to contact

If you have questions, contact your retailer.

The products have been distributed by

Primor Produce Ltd:

  • Phone: (09) 522 2822
  • Address: 143 Newton Road, Eden Terrace, Auckland.

Turners and Growers Fresh Ltd:

  • Phone: (09) 573 8700
  • Address: 1 Clemow Drive, Mt Wellington, Auckland.
Last reviewed: