Extension Service Model initiative

The Extension Service Model initiative is a pilot programme that will support farmers in improving their environmental performance and value creation.

About the programme

Agricultural extension is the sharing of knowledge, innovation, and technology to improve farming systems. 

The Extension Service Model inititiative will build on existing programmes to ensure farmers use information on environmental sustainability and value creation as part of their farm planning.

We'll be testing and refining different approaches to deliver information and support to targeted groups. We're already engaging with industry, and the first groups will be operating in early 2019.

Where the funding is coming from

The Extension Service Model will have $3 million worth of funding and will be rolled out over 4 years by MPI.

How will this help farmers?

MPI aims to work with 300 farms each year over the 4 year pilot programme.

We'll be working with industry groups, councils, and other government agencies to develop and promote the initiative – particularly to farms that may not have been exposed to extension activities before. 

The programme will help to:

  • expand and deepen the skill base among farmers
  • support coordination and sharing of ideas
  • encourage use of multiple channels to get information to target groups
  • support capacity and capability building among rural professionals.

This initiative will support the transition of New Zealand farming as a leader in environmental performance, sustainability, and high value production.

Keep an eye on this page for further updates.

Find out more



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