What is e-commerce?
E-commerce is the sale of goods online. For example, this could be through:
- your own website
- an online marketplace
- an app.
If you sell goods to overseas customers, this is exporting. Anyone involved in exporting has to manage any risks to product and consumer safety. It's also important to protect New Zealand’s reputation as a supplier of safe and suitable food.
Find out about MPI's role in exporting
What e-commerce means for your business
Most overseas destination markets have the same import requirements for products regardless of how the product is sold or shipped.
All exported products need to meet:
- relevant New Zealand export requirements
- any market-specific export requirements as notified by MPI, such as overseas market access requirements (OMARs).