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Long-term insights briefing: Exploring demand opportunities in 2050 for New Zealand’s food sector

About this consultation

The Ministry for Primary Industries (MPI) wants your feedback about its first long-term insights briefing. The title is The future of Aotearoa New Zealand's food sector: Exploring demand opportunities in the year 2050.

This consultation follows one we did last year, asking for your views on what the topic should be of this briefing.

What is a long-term insights briefing?

Under the Public Sector Act 2020, government agencies are required to create long-term insights briefings. These briefings explore long-term issues to help plan for the future of people in Aotearoa New Zealand. They are independent of ministers and not government policy. After being publicly consulted, each briefing is presented to a Parliamentary select committee for consideration.

Have your say

We want your feedback about our long-term insights briefing for the food sector. The briefing explores the potential future of our largest export sector and the exciting opportunities that could be pursued now to capture them by 2050.

Don't miss this chance to have your say and shape the future of New Zealand's food industry. By providing your input, you can help us gain insight into the challenges, opportunities, and possible steps needed for the food sector to meet demand in 2050.

As part of this consultation, we'll be holding 2 online webinars in February.

Find out how to make a submission and register for a webinar 

Consultation document – the long-term insights briefing

The future of Aotearoa New Zealand's food sector: Exploring demand opportunities in the year 2050 [PDF, 4.1 MB]

The future of Aotearoa New Zealand's food sector: Exploring demand opportunities in the year 2050 [DOCX, 3.9 MB]

Why are we interested in the future of consumer demand for food?

New Zealand is well-placed to take advantage of the changing global food market. We have a long history of innovation, high-quality food production, and a commitment to sustainability. To ensure that we remain competitive, we must focus on understanding changing global market dynamics, responding to consumer demands, and investing in technology, production processes, and other capabilities that ensure our food exports remain competitive, sustainable, and high-quality.

We must also strive to create more resilient food production systems that are better able to weather global shocks, while also considering our environmental and social responsibilities. With the right strategies and investments, New Zealand can remain a leader in global food production and exports, with a bright and prosperous future for our food industry and economy.

Online webinars

Join one of our online information and chat sessions. To register, email

In your email, tell us what day you prefer:

  • 9 February at 1.30pm.
  • 17 February 2023 at 11am.

Making a submission

You can provide feedback by email, or by post. We must get your submission before 5pm on 24 February 2023.


Complete the submission template and email it to

Long-term insights briefing submission template [DOCX, 117 KB]


Post your written feedback to:

Strategy and Insights, Policy and Trade
Ministry for Primary Industries
PO Box 2526
Wellington 6140
New Zealand.

Make sure you include in your submission:

  • the title of the consultation document in the subject line of your email (LTIB Consultation 2023)
  • your name and title (if applicable)
  • your organisation's name (if applicable)
  • your address.

Find out more

Long-term insights briefings – Department of the Prime Minister and Cabinet

Submissions are public information

Note that all, part, or a summary of your submission may be published on this website. Most often this happens when we issue a document that reviews the submissions received.

People can also ask for copies of submissions under the Official Information Act 1982 (OIA). The OIA says we must make the content of submissions available unless we have good reason for withholding it. Those reasons are detailed in sections 6 and 9 of the OIA.

If you think there are grounds to withhold specific information from publication, make this clear in your submission or contact us. Reasons may include that it discloses commercially sensitive or personal information. However, any decision MPI makes to withhold details can be reviewed by the Ombudsman, who may direct us to release it.

Official Information Act 1982 – NZ Legislation