Visitors to National Fieldays are invited to a free seminar to hear more about the goal to double the value of New Zealand's annual primary sector exports to $64 billion, in real terms, by 2025.
Latest analysis by the Ministry for Primary Industries (MPI) shows that the goal is challenging but achievable by realising the full potential of existing opportunities and identifying and acting on new ideas and innovations.
"It will require annual growth of about 5.5 percent in real terms, some big changes to the way the primary industries operate, and strong government support," says MPI Director General Wayne McNee.
Thursday's seminar will look at how government and industry can work together to make it happen, and includes presentations from three diverse speakers.
Neil Walker of the Manuka Research Project will talk about how this project will contribute to the goal to double exports and discuss how government involvement can boost industry growth and innovation.
Todd Muller of Fonterra will discuss the importance of delivering to market needs and the contribution of the government in achieving premium prices.
Chris Kebbell of MPI's Verification Services branch will introduce how MPI can enable our primary industries to achieve MPI's Export Double goal.
The seminar will be at 9am in the Function Centre next to the Main Pavilion and is one of six free seminars hosted by MPI at Fieldays 2013 . As Premier Feature Partner, MPI also has a stand in the main pavilion, with staff on hand to provide information and answer questions about the Ministry's role to grow and protect the primary industries and its current priority to support growth in the value of exports.