Northland's Extension 350 initiative to improve farm performance

Media contact: MPI media team
Telephone: 029 894 0328

The first group of Northland farmers have started working with mentor farmers to raise their on-farm productivity, sustainability and profit as part of the Extension 350 initiative.

Extension 350, an initiative funded by the Ministry for Primary Industries (MPI), Northland Regional Council, DairyNZ and Beef+Lamb New Zealand, is an innovative farmer led and farmer-focused mentoring and extension programme that aims to work with 350 Northland farms within 5 years to improve their on-farm performance and environmental sustainability.

Two dairy clusters and one sheep and beef cluster, consisting of 5 farmers each, have been set up. Each cluster runs for 3 years. 4 more clusters are planned for 2018, with another 3 in 2019.

"Extension 350 will influence local pastoral farmers to perform better and any improvement in profitability has the scale to make a significant economic impact in the Northland community," says Ben Dalton, Head of the Regional Growth Programme at MPI. "Research shows farmers accept advice much more readily from successful farmers and Extension 350 builds on previous similar initiatives aimed at farm transformation.

"Being profitable allows farmers the flexibility to make decisions that support longer-term goals for on-farm improvements, debt repayment, managing succession and improving their livelihood," he said.

Ken Hames, Extension 350 Steering Group chairperson said pastoral farming was a billion dollar industry in Northland. "The region has approximately 2,000 pastoral farmers however studies and industry benchmarking has shown there's room for Northland's pastoral sector to improve based on the levels of resources and the high numbers employed in the sector there," he said.  

Extension 350 is part of the government's Regional Growth Programme. The programme is co-led by the Ministry for Primary Industries and the Ministry of Business, Innovation and Employment and aims to increase jobs, income and investment in regional New Zealand.

For more information contact

  • Ken Hames, Extension 350 Chairperson on 027 272 7234
  • Chris Neill, DairyNZ Regional Leader, Northland on 027 499 9021 
  • Alison Whiteford, Beef+Lamb New Zealand Extension Manager on 027 489 7343
  • Luke Beehre, Project Manager, Extension 350 on 027 544 7839
Last reviewed: