Plant protein report

Food science and research reports published by the Ministry for Primary Industries.

The evolution of plant protein – assessing consumer response

The Ministry for Primary Industries and Plant & Food Research jointly commissioned this report.

We released it on 1 June 2018. The report:

  • assesses consumer responses to protein from plants
  • highlights the potential long-term impacts to New Zealand's food production. 

Reasons for the research

New Zealand’s social, environmental, and economic well-being is linked to our ability to supply the rest of the world with protein. Animal-based protein is already a large export earner for New Zealand. Sales revenue alone accounts for 60% of our total primary exports. This demand will grow with the global population set to increase to 8.1 billion by 2025.

The report is a chance for New Zealand to look at new ways to continue to meet protein demands.

Download the report [PDF, 29 MB]

Supplementary protein reports

Three additional market insight reports on alternative proteins are also available.

Find out more

Other research

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