Making a nutrition content claim

Food products can carry nutrition content claims to highlight what's in them. Find out what you must do to make a nutrition content claim.

About nutrition content claims

A nutrition content claim states how much of a nutrient is in a food product. Any nutrition information on food labels is considered to be a nutrition content claim. For example:

  • contains vitamin C
  • low in sugar
  • gluten-free
  • now with reduced salt.

Requirements for making a nutrition content claim

Foods must meet certain requirements to carry a nutrition content claim. These requirements are specified in Part 3 of Schedule 4 of the Food Standards Code.

Nutrition, health and related claim

Examples of requirements for nutrition claims

Requirements are different for each type of claim.

  • To be a "source of vitamin C" a product serving must contain 10% of the recommended daily intake, or 25% to be a "good source".
  • To be "with reduced salt" a product must contain at least 25% less salt than an appropriate reference food. A reference food can be a previous version of the same product or a similar product from a leading brand.

Guidance documents for making a nutrition content claim

Getting your claims right: A guide to complying with the Australia New Zealand Food Standards Code

Regulations for making a nutrition claim

All nutrition content claims must comply with Standard 1.2.7.

Health Claims Regulations: Standard 1.2.7

Who to contact

If you have questions about making a nutrition content claim, email health.claims@mpi.govt.nz

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