Food labelling rules vary depending on your buyer
Different labelling rules apply depending on who your food is sold to.
For details and guidance, choose the category that applies to you:
Complying with food legislation
Most food for sale in New Zealand must be labelled. There are also rules about what is allowed to go into the food (also known as "composition"). The requirements you must follow are in the Food Act 2014 and the Australia New Zealand Food Standards Code.
Exporting food and label requirements
Follow the rules for the country you're exporting to.
Advertising on food packages
Advertising or marketing material on food packages must comply with the Fair Trading Act 1986 and the Food Act 2014.
The Fair Trading Act prohibits misleading and deceptive content, false representations, and unfair practices. The Act is administered by the Ministry of Consumer Affairs and enforced by the Commerce Commission.
Who to contact
If you have questions about food and drink labelling and composition requirements, email email@example.com