Our strategy

Our purpose is 'Growing and Protecting New Zealand.' Our strategy tells the story of what we need to achieve to ensure the success of the primary sector for the benefit of all New Zealanders.

Our Strategy

The 4 outcomes we're working towards


New Zealand's natural resources are sustainable, in the primary sector.
  • The primary industries are the largest user of New Zealand’s natural resources, and MPI is an important regulator and advisor on their sustainable use.


New Zealand is protected from biological risk and our products are safe for all consumers.
  • New Zealand’s prosperity depends on protecting our unique environment and way of life, and New Zealand’s reputation for integrity – our products are what we say they are.


New Zealand's food and primary sector grows the value of its exports.
  • MPI must enable New Zealand’s social and economic success – the primary sector makes up over 75 percent of New Zealand's merchandise exports.


New Zealanders participate in the success of the primary industries.
  • The primary sector is part of New Zealand’s social fabric – it can only succeed with the participation of New Zealanders.

Our focus areas

 We have 7 areas we'll focus on during the next 4 years.

Focus areaWhy this area now?
Sustainable performance

Promoting an adaptive and environmentally responsible primary sector.


To meet the growing challenges from climate change, competition for land use, rising consumer expectations, and water limits, the primary sector must be adaptive and environmentally responsible.

Increasing transparency

Building trust and confidence in decision making.


MPI is a critical institution for our primary sector, so it is vital that we build trust and confidence with stakeholders when we make important decisions.

Building resilience 

Preparing for new trends and disruptions.


In a rapidly changing environment, MPI needs to have the ability to meet current and future trends and disruptions from unforeseen events.

Ease of business

People and business focused regulations and services.


As New Zealand exports to more markets, our exporters face greater complexity. How MPI configures regulation, information, and services for customers can make a big difference to compliance, growth, and trust.

Capturing value

Growing prosperity throuigh insight and innovation.


There is a big market opportunity right now. MPI has tools and information that exporters need to build high-value products in markets, and seize that opportunity.

Supporting leadership

Enabling action in the primary and government sectors.


We need to solve some big issues and we don't hold all the cards. The all-of-government approach works together with the primary sector through these issues and enables primary sector leaders to take action.

Engaging communities

Encouraging active, informed, and involved communities.


MPI needs every New Zealander's involvement and support to reach its goal of growing and protecting New Zealand.


Download a poster about our strategy [PDF, 3 MB]

Last reviewed:
Has this been useful? Give us your feedback