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MPI's strategy

Our vision is that 'New Zealand will be the world’s most sustainable provider of high-value food and primary products.' Our strategy tells the story of what we need to achieve to ensure the success of the primary sector for the benefit of all New Zealanders.

The 4 outcomes we're working towards


High-value food and primary sectors build prosperity for more New Zealanders.
  • Our priorities under prosperity are to focus our expertise and resources to support innovation, to partner with the food and primary sectors for their success, and to help New Zealand producers increase the value of their goods.



Future generations will benefit from improved environmental performance by our primary industries.
  • Our priorities under sustainability are to support farmers and growers to adopt more sustainable land use practices, to rejuvenate the forestry sector to improve environmental outcomes, and to advance fisheries practices for a healthier marine environment.



Our products are safe and New Zealand is protected from biological risk.
  • Our priorities under protection are to protect New Zealand from harmful pests and diseases, demonstrate New Zealand’s food safety system is world class, and to partner to preserve New Zealand’s native plant and animal life.


Visible Leadership

We enable the food and primary sectors to thrive.
  • Our priorities under visible leadership are to have a diverse and capable workforce, to take a visible leadership role wherever we work, and to grow our partnership with iwi and Māori.


Our strategy documents

One-page strategy poster [PDF, 1.8 MB]

Our strategy in full [PDF, 2 MB] 

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