NZ export and trade data: pet food, ice cream, honey, organics, non-alcoholic beverages

Honey and bee products export data

Tapering in export growth: honey export volumes have dropped by 12% over the past year.
Once ratified, the recently signed UK FTA will remove the $16 duty for every $100 worth of honey NZ exporters currently pay.
The global retail market is valued at US$9.3 billion in 2021 and is forecast to increase by 32% by 2026, reaching USD 12.3 billion. China, the US, and Germany are forecast to remain the 3 largest retail markets for honey, accounting for 11%, 9%, and 7% of total global value.
New Zealand's retail market value is forecast to grow 1.6% to 2026, reaching NZ$60.6 million from NZ$59.6 million.
Growing interest in honey’s natural and functional benefits drives demand for honey as a food as well as a pharmaceutical product.

The pet food export stats fact sheet

Pet parents are connecting with their pets through more shared experiences. For example, growth in indulgent shared snacks, such as ice cream, is expected to continue.
In 2022 the global retail market for pet food is valued at US$117 billion. It’s forecast to increase 7.3% year-on-year, reaching US$157 billion by 2026.
The New Zealand retail market value is forecast to grow at a slower rate (1.3% year-on-year) than the global average, reaching NZ$720 million by 2026.
China is the largest destination for New Zealand pet food exports, rising 72% year-on-year since 2016 to displace Australia as the largest export market by value in 2020.
The positive perception of seafood as an ingredient in pet food presents a marketing opportunity for coastal countries like New Zealand.

The ice cream exporting fact sheet

New Zealand exports of ice cream have fluctuated in recent years, reaching the highest export value (NZ$70 million) and volume (12.6 million kilograms) in 2019.
China, Japan, Australia, Tonga, and Hong Kong are the key export markets for New Zealand ice cream.
The New Zealand retail market value is forecast to increase by 4.2% (NZ$98.7 million), reaching NZ$531 million by 2026.
Plant-based ice cream accounted for 7.5% of global ice cream product launches in 2020, rising from 3.7% in 2016. This market segment is set to see continued growth in the future.

New Zealand exports of non-alcoholic beverages in 2020 totalled $267 million. This was down from a high of $282 million in 2019.
Soft drinks were the largest category. They made up 58% of total exports.
Australia was the largest market by value ($157 million).
Japan was the largest market for fruit and vegetable juice exports.
China was the largest market for plain water (45% of total plain water exports).
In the past 10 years, New Zealand’s exports grew faster than imports by value.
Overall market growth is forecast to be 6%. The fastest growth category will be carbonated ready-to-drink tea (kombucha) with 12% growth year-on-year.

The ice cream exporting fact sheet

The value of New Zealand organic products exported under MPI's Organic Official Assurance Programme (OOAP) to the year ending June was $134 million.
The EU and USA have been the main export markets for New Zealand organic products under the OOAP by export value since 2011.
In 2019 the UK was a key market for New Zealand organic lamb exports and the USA was the largest importer of NZ organic beef.
The global organic packaged food retail market reached $57 billion in 2019 with dairy, baby food and bread the largest product categories by value.
New Zealand's market for organic packaged food is forecast to grow at a compound annual growth rate (CAGR) of 12% between 2019 and 2024.