Senior leadership team

The Ministry for Primary Industries' (MPI's) senior leadership team oversees the ministry's strategic direction.

Ray Smith


Ray Smith
Ray Smith

Ray Smith is Director-General of MPI, appointed to the role on 1 November 2018.

Ray served as Chief Executive of the Department of Corrections from 2010 to 2018.

Prior to this, he was the Deputy Chief Executive of the Ministry of Social Development's Child, Youth and Family, an agency which was superseded by Oranga Tamariki.

In August 2017, Ray was appointed as Government Health and Safety Lead by the State Services Commissioner.


Roger Smith

Chief Operations Officer

Head of Biosecurity New Zealand

Roger Smith - Chief Operations Officer
Roger Smith

Roger leads MPI's Operations branch with responsibility for delivering border clearance services, incursion diagnostics, surveillance, response management, compliance, intelligence, operational planning and national coordination.

Roger joined the organisation in 2011 as Deputy Director-General Verification and Systems. In 2014, he was appointed as MPI's Deputy Director-General China Relations based in Beijing. He took up his current role in January 2017.

With over 30 years' experience in trade and border management, Roger has also previously served in both Brussels and Washington DC. 


Bryan Wilson

Deputy Director-General Regulation and Assurance

Head of New Zealand Food Safety

Bryan Wilson - Deputy Director-General Regulation and Assurance
Bryan Wilson

Bryan joined the Ministry for Primary Industries in October 2016. Before joining MPI, he held the role of Associate Deputy Chief Executive Community Investment with the Ministry for Social Development.

Bryan's background is in regulation across a range of industries. He spent 2 years with Aurizon Network in Brisbane and 10 years in leadership roles within Telecom. He has also held various positions with The Treasury, Department of the Prime Minister and Cabinet, New Zealand Employment Service, and Department of Internal Affairs.

He is responsible for the MPI's regulatory activities and functions across the food safety, biosecurity, and primary production systems (including animal welfare). 


Julie Collins

Deputy Director-General Forestry New Zealand

Head of Te Uru Rākau

Julie Collins – Head of Forestry New Zealand
Julie Collins

Julie has a Bachelor of Forestry Science degree and more than 30 years' experience in forestry and land use policy. She previously worked for the New Zealand Forest Service and its successor, the Ministry of Agriculture and Forestry. This work involved the valuation of Crown forests, conservation policy for indigenous forests on private land and incorporating forestry and agriculture into the Emissions Trading Scheme.

Julie also spent 15 years in the UK and held a senior role with the Forestry Commission, leading one of four England Forestry Strategy programmes. She worked with the forest industry to identify and solve their business issues and led work on renewable energy, grant development and sustainability initiatives.


Dan Bolger

Deputy Director-General of Fisheries

Head of Fisheries New Zealand

Dan Bolger - Deputy Director-General Office of the Director-General
Dan Bolger

Dan first joined the organisation in 1986 as an agricultural economist for the Ministry of Agriculture and Forestry.

In his previous role as Deputy Director-General of MAF's Strategy and Performance Group, Dan was responsible for leading MAF's corporate strategy management, organisational planning and performance, internal governance support, risk and assurance, and communications functions.

Dan has an extensive background with MAF's policy team, where he focused on issues affecting the economic performance of agriculture and forestry.


Karen Adair

Deputy Director-General Sector Partnerships and Programmes. 

Karen Adair
Karen Adair

Karen has held a number of senior management roles in a career spanning 25 years.  She took up her secondment role as Acting Deputy Director-General Sector Partnerships and Programmes in September 2018.  In this role she is responsible for the development, delivery, and strategic oversight of programmes and initiatives that promote innovation and sustainable economic growth. She is also responsible for providing advice on and maintaining MPI's relationship and commitments to Māori arising from the Treaty of Waitangi and Treaty settlement agreements.  Karen is also the Senior Regional Official (SRO) for the Wairarapa region.

Karen's substantive role is Deputy Chief Executive, Policy and Sector Performance at the Ministry for Culture and Heritage. She's also held a number of senior roles within The Treasury, MPI, and the former Ministry of Agriculture and Forestry, including as Director of Food and Regulatory Policy.


Dave Samuels

Deputy Director-General China Relations

Dave Samuels - Deputy Director-General – China Relations
Dave Samuels

Dave took up his role as the Deputy Director-General – China Relations in August 2017 with responsibility for continuing to strengthen relationships with our Chinese counterparts, progressing a range of trade and market access initiatives, and leading MPI's China-based team.

Dave joined MPI in 2012 and prior to his overseas posts, Dave was a Director with the Ministry based in New Zealand.  More recently Dave was the Regional Agriculture Counsellor based in Dubai and responsible for enhancing trade in the Middle East and North Africa region. 

Dave holds a Master's degree in Public Administration from Victoria University (ANZSOG) and a Master's degree in Defence and Strategic Studies from Massey University.


Penny Nelson

Deputy Director-General Policy and Trade

Penny Nelson - Deputy Director-General – Policy and Trade
Penny Nelson

Penny joined the Ministry for Primary Industries as the Deputy Director-General Policy and Trade in August 2018.

With almost 20 years' experience in public policy, Penny has worked across a range of portfolio areas including environment, economic development, and social development. Prior to joining MPI, Penny was the deputy secretary at the Ministry for the Environment where she was responsible for climate change, the marine environment, environmental reporting, and the science system.

Penny has also worked within the private and science sectors including roles at DairyNZ, the Sustainable Business Council, and Landcare Research.

Penny holds a Masters of Science in Resource Management (Honours) from Lincoln University and a Bachelor of Arts (Honours) from the University of Otago.



Dr John Roche

Chief Science Adviser

Dr John Roche - Chief Science Adviser
Dr John Roche

John was appointed Chief Scientist in June 2018 to provide strategic science advice across MPI. He leads the organisation's Science Forum, which works to promote MPI's scientific expertise. John also chairs the independent Mycoplasma bovis Strategic Science Advisory Group (SSAG) and the Kauri Dieback SSAG.

John was previously DairyNZ's Principal Scientist for Animal Science and an Adjunct Professor at Lincoln University. He's also held science appointments with the National Centre for Dairy Production Research in Ireland, the Department of Primary Industries in Australia, and the University of Tasmania. He is also Managing Director of Down to Earth Advice Ltd.

Widely published and a regular contributor to international science and farming conferences, John has an Honours degree in Agricultural Science, a Masters in Farm Systems and Pasture Management, and a PhD in Animal Nutrition.


Risk Management Committee

The Risk Management Committee advises the Director-General on the effectiveness of MPI's organisational processes and systems relating to risk management and assurances. The committee is an external group. It is chaired by Kevin Brady. The other members are Peter Sherwin and Dr Allan Freeth.

Image files for media use

Media needing images of members of the senior leadership team can download these files:

Ray Smith [JPG, 9.7 MB]

Roger Smith [JPG, 1.2 MB]

Bryan Wilson [JPG, 1.2 MB]

Dan Bolger [JPG, 5.6 MB]

Karen Adair [JPG, 2.4 MB]

Dave Samuels [JPG, 4 MB]

Penny Nelson [JPG, 2.2 MB]

Dr John Roche [JPG, 1.6 MB]

Find out more

Who to contact

If you have questions about the information on this page, email

Last reviewed:
Has this been useful? Give us your feedback