Primary Sector Council

The Primary Sector Council was charged with creating a vision for the primary sector and providing independent advice to Government on issues facing the sector. Find out about the council's role, membership, and activities.

Role of the council

The Primary Sector Council was established in April 2018 by the Minister of Agriculture and was active for 2 years, with one working group continuing for a further few months.

This group of agribusiness leaders aimed to help the primary sector get more value from its work by:

  • providing strategic advice to the Government on issues, opportunities and challenges facing the primary industries
  • developing a sector-wide vision
  • working with each sector to develop individual strategic plans.

You can find out more about the council and its role in the Terms of reference.

Download the Terms of reference [PDF, 364 KB]

Read the Government's media release about establishing the council – Beehive website

Council membership

The council was made up of a chairperson and up to 14 other members. Members included a range of innovative leaders from across the primary sector.

Members were appointed for up to 2 years.

Three observers were also appointed to sit on the council during the first year.

Council members profiles [PDF, 213 KB]

Meeting summaries

Reports and resources

In June 2020, the Government released 2 reports prepared by the council:

Vision and strategy for the food and fibres sector [PDF, 3.2 MB]

Te Taiao framework and pathways [PDF, 596 KB]

The Primary Sector Council launched its vision for the food and fibres sector – "Fit for a Better World" – at Lincoln University in December 2019.

Vision – Fit for a Better World

A report was commissioned from the Lincoln University Research Centre, Agribusiness and Economics Research Unit, to provide a situational analysis of the food and fibre sector in New Zealand.

The New Zealand food and fibre sector: A situational analysis [PDF, 2 MB]

Who to contact

If you have questions about the council, email

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